Sandip Banerjee

Certified Analytics & Data Specialist

Has successfully completed the Analytics and Data Mastery course with DigitalMarketer

Optimization & Testing Specialist

Has successfully completed the Optimization & Testing Mastery course with DigitalMarketer

Search Marketing Specialist

Has successfully completed the Search Marketing Mastery course with DigitalMarketer

Google Analytics Certification

Has successfully completed the Analytics Fundamentals assessments with Google

AdWords Mobile Certification

Has successfully completed the AdWords Fundamentals and Mobile Advertising assessments with Google

Google Shopping Certification

Has successfully completed the AdWords Fundamentals and Shopping Advertising assessments with Google

Google Display Certification

Has successfully completed the AdWords Fundamentals and Display Advertising assessments with Google

Adwords Certified Professional

Has successfully completed the Adwords Paid Advertisement course with Google

MBA

Major in Marketing & Information Technology with First Class

B.Tech

Passed Electrical and Electronics Engineering with First Class.

Marketing Strategist & Head Growth Engineer

• Reporting directly to the CEO. Hired as a consultant for this multi-faceted marketing role. Responsible for developing, launching, and optimizing digital & social campaigns globally utilizing a $20k+/week budget. Manage and report analytics relating to CPC, CPA, Churn, Cohorts, CLTV, conversion rate, our funnel, etc.
• Consistently refine strategy and tactics to improve performance and show this by driving the metrics. Relentlessly optimize campaigns and ads based on conversion data. Responsible for all content, ad creatives, and messaging company-wide. Utilized expertise in paid search (PPC) and bid optimization across multiple countries.
• Oversaw lead scoring through a qualified candidate metric built into the platform. Worked with the team to optimize organic and inorganic search programs through on-site and offsite as well as social platforms.
• Collaborated with the leadership team to optimize high traffic driven landing pages, using A/B and split testing, for improved optimization and SEO. Considered a growth- hacker and project manager in this role.
• Improved conversion rate from 0.89% to 2.10%. Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing a protocol. Managed $200,000 marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans for car owners, heavy vehicle owners, and tech business segments.
• Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.

Head CRO Strategist & Business Analyst

• Setup the business model to target Australian Digital Market
• Define goals, strategies, build the website using UI/UX specialists.
• Worked with remote WordPress developers, content writes, MIS team to execute the work.
• Strategies to implement secondary sales funnel to be implemented.
• Handled hundreds of clients to optimize website's sales using website CRO audit, A/B & split testings, and redesign new landing pages.
• Helped in creating high converting landing pages using Click Funnels, WIX, and Lead pages.
• Assisted in email marketing using MailChimp, Vero, Activecampaign Tool.
• Supervise in Speed optimization of several eCommerce and lead generating websites.

Growth Hacker & CRO Supplier

• I was approached to guide in redesigning Elto.com (Elto, originally known as Tweaky) to increase the chance to acquire by Godaddy.
• After analyzed the Google Analytics data I created a plan for a redesign. Built wire-frames for home, category and service pages.
• Managed UI/UX designer to execute the Photoshop design.
• Using the split test we found that the new designs were highly converting and improved user engagement rate increased over 45%. The relative conversion increased by 65%.
• The company had grown to 25,000 customers within a year span. GoDaddy Acquires Marketplace Startup Elto To Expand Its Services For Web Pros.
• I was the sole CRO provider for the Elto marketplace and developed, delivered and refined the service offering to provide good value for 100’s of CRO customers.
• Providing CRO services to a wide range of Elto clients, mainly on the WordPress and Shopify platforms. Developing the CRO service offering for the Elto platform including CRO audit reports, sales funnel analysis, hypothesis planning, website redesign planning, and AB testing setup service offerings.

Lead Growth Hacker

• Decreased Customer Acquisition Cost (CAC) with 93% (marketing spend).
• Decreased Bounce-Rate on a website with 83% – due to the change of online advertising strategy and optimization towards customer life cycle stages.
• Increased Average Session Time on a website with 400% – due to better user journey and rebuilding of the content hub on the website.
• Increased Conversion Rate of free signups with 234% – due to conversion-centric design and better audience targeting.
• Managing projects using Teamwork, Basecamp, Trello, etc. tools
• Handled over 80 digital marketing client's projects.

Operational Director

• Project and account management of web development and promotion initiatives for companies ranging from start-up to Fortune 500;
• Managed over $500,000 website design, development, content marketing, and promotion projects.
• Developed project timelines, budgets and reporting from proposal to completion
• Post-completion account management
• Developed and reported monthly/quarterly revenue projections Developed and negotiated new business proposals with existing and new clients
• To reach the “Generation Z“audience we go informal, but not inappropriate, think mobile, be ready, invest in influencers and social platforms.
• Created a brand and become a leader in comparison portal development company. Built over 2,000 comparison portals.

Assistant Manager

• Developed departmental requirements and goals in marketing (SEO and PPC), ad sales, customer service, business development, and product development.
• Hired and supervised managers in each department.
• Negotiated and managed business partnerships and contracts
• Developed strategic partnership programs including content distribution, affiliate, and advertising.
• Directly managed internet media buying and planning operations (CPM/CPC/CPA/PFP/email/affiliate).
• Analyzed direct marketing data for planning purposes
• UK mobile affiliate marketing feed management, guide developers to develop an effective platform to manage feed, build comparison portals.
• A key decision maker in the development and design of the web property, strategies and business model from inception